Date: 11 August 2026

Kristu Jayanti Institute of Management (KJIM) conducted a Business Model Canvas (BMC) activity for the 1st Year MBA students on 11th August 2026, engaging a hands-on learning experience focused on business model development. It introduced students to the nine building blocks of the Business Model Canvas and encouraged them to identify real-world problems, customer needs, and emerging business opportunities. Working collaboratively in teams, students transformed innovative ideas into structured business models by developing value propositions, identifying customer segments, exploring channels and customer relationships, and analysing key resources, activities, partnerships, revenue streams, and cost structures. The activity strengthened entrepreneurial thinking, creativity, teamwork, critical thinking, problem-solving, and business communication skills. The activity successfully bridged classroom learning with real-world entrepreneurship and encouraged students to think innovatively and develop sustainable business ideas.