The faculty of Kristu Jayanti School of Management not just only act as teachers but also act as coaches. Each student is assigned to a faculty member to approach when guidance in life or career is needed. Faculty members are exhorted to give the utmost priority to the personal welfare of their wards. The role of the coach is to monitor the students concerning their Personal and Professional Achievements. Attendance in each semester and the internal examination marks are closely monitored. Each student is required to meet their coaches regularly. A register is maintained with every faculty to record the report about the students.
In order to ease the Coaching process, there is an hour allocated for Coaching for each of the classes every week. This enables the students to at least meet and interact with their coaches once a week. The Coaching process has helped the students to share their difficulties with the coaches. It has also increased the faculty engagement with the students to better understand them at the individual level and pay attention to their holistic development during their MBA programme.